Synthetic data
All sessions

s-0471

Simulated shopper

Oct 27, 2026, 7:21 PM UTC · desktop · paid social · Driftwood 2P Tent · 9 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 21m 03sExpanded specs · Driftwood 2PExpanded technical specsSuitability 47%
  3. 31m 06sDelivery check · ZIP 49426Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 73%
  4. 41m 23sViewed Kettle TiViewed a product pageDelivery 65%
  5. 51m 32sExpanded shipping · Kettle TiExpanded shipping infoDelivery 93%
  6. 61m 50sAdded to cart · Driftwood 2PAdded to cartDelivery 93%
  7. 72m 09sViewed cartViewed cart (saw shipping cost)Delivery 99%
  8. 82m 15sCheckout startedStarted checkoutDelivery 99%
  9. 2m 33sPurchased

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.