Synthetic data
All sessions

s-0472

Simulated shopper

Oct 23, 2026, 5:01 PM UTC · mobile · organic · Squall 2.5L Rain Shell · 12 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 240sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery 44%
  3. 357sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 50%
  4. 41m 30sImage 2 · Squall 2.5LViewed a product imageNo clear doubt 71%
  5. 51m 54sDelivery check · ZIP 74500Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 62%
  6. 62m 34sViewed Squall ProViewed a product page · Switched to a similar productNo clear doubt 61%
  7. 72m 37sImage 3 · Squall ProViewed a product imageNo clear doubt 82%
  8. 83m 00sSorted: featuredRe-sorted the catalogNo clear doubt 93%
  9. 93m 20sDelivery check · ZIP 21307Checked delivery date by ZIPNo clear doubt 60%
  10. 103m 44sSearch “tent”Searched the catalogNo clear doubt 77%
  11. 114m 05sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 77%
  12. 4m 28sLeft the store

Final guess

No clear doubt77%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
23%
Choice
<1%
No clear doubt
77%
Why no clear doubthow much likelier
  • Viewed a product image ×32.3×
  • Re-sorted the catalog3.8×
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.