Synthetic data
All sessions

s-0473

Simulated shopper

Oct 26, 2026, 11:39 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 236sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 04sExpanded returns · Cairn MidExpanded returns policyFit 37%
  4. 41m 24sSize guide · Cairn MidOpened the size guideFit 79%
  5. 51m 27sSize 11 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit 97%
  6. 61m 52sSize guide · Cairn MidRe-opened the size guideFit >99%
  7. 72m 10sSearch “wide fit hiking shoes”Searched for sizing / fitFit >99%
  8. 82m 18sSize 11.5 · Cairn MidChanged size selectionFit >99%
  9. 92m 55sSize guide · Cairn MidRe-opened the size guideFit >99%
  10. 103m 16sExpanded returns · Cairn MidExpanded returns policyFit >99%
  11. 113m 33sSize guide · Cairn MidRe-opened the size guideFit >99%
  12. 123m 42sViewed Cairn LowViewed a product page · Switched to a similar productFit >99%
  13. 134m 04sSize guide · Cairn LowRe-opened the size guideFit >99%
  14. 4m 13sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×490.5×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.