All sessions
s-0475
Simulated shopperOct 31, 2026, 7:12 PM UTC · desktop · organic · Emberline 20°F Down Bag · 6 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 136sViewed Emberline 20°FViewed a product pageSuitability 24%
- 21m 12sBrowsed catalogBrowsed the catalogNo clear doubt 36%
- 31m 43sBrowsed catalogBrowsed the catalogNo clear doubt 54%
- 42m 05sExpanded returns · Emberline 20°FExpanded returns policyNo clear doubt 60%
- 52m 31sSearch “jacket”Searched the catalogNo clear doubt 80%
- 2m 43sLeft the store
Final guess
No clear doubt80%
Fit
4%
Suitability
1%
Durability
2%
Value
2%
Delivery
11%
Choice
<1%
No clear doubt
80%
Why no clear doubthow much likelier
- Browsed the catalog ×22.3×
- Searched the catalog2.9×
- Viewed a product page1.7×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.