Synthetic data
All sessions

s-0476

Simulated shopper

Oct 26, 2026, 2:13 AM UTC · mobile · paid social · Squall Pro 3L Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Squall ProViewed a product pageChoice 29%
  2. 247sSize XL · Squall ProSelected a sizeFit 49%
  3. 351sOpened reviews · Squall ProOpened reviewsFit 64%
  4. 41m 24sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 87%
  5. 51m 29sOpened reviews · Squall ProOpened reviewsSuitability 89%
  6. 61m 47sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  7. 72m 00sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  8. 82m 35sExpanded specs · Squall ProExpanded technical specsSuitability >99%
  9. 92m 47sImage 1 · Squall ProViewed a product imageSuitability >99%
  10. 3m 06sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.