Synthetic data
All sessions

s-0477

Simulated shopper

Oct 25, 2026, 8:03 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 13 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Merino 200Viewed a product pageFit 22%
  2. 232sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 02sOpened reviews · Merino 200Opened reviewsDurability 25%
  4. 41m 32sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  5. 52m 00sExpanded materials · Merino 200Expanded materials→ the store shows Durability Proof hereDurability >99%
  6. 62m 05sExpanded materials · Merino 200Expanded materialsDurability >99%
  7. 72m 35sOpened reviews · Merino 200Opened reviewsDurability >99%
  8. 82m 38sViewed Ridgeback 48LViewed a product pageDurability >99%
  9. 92m 51sExpanded specs · Ridgeback 48LExpanded technical specsDurability 99%
  10. 103m 17sAdded to cart · Merino 200Added to cartDurability 99%
  11. 113m 25sViewed cartViewed cart (saw shipping cost)Durability 99%
  12. 123m 53sCheckout startedStarted checkoutDurability 99%
  13. 4m 01sPurchased

Final guess

Durability99%
Fit
<1%
Suitability
1%
Durability
99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded materials ×26.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.