Synthetic data
All sessions

s-0479

Simulated shopper

Oct 23, 2026, 2:23 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 20 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Cairn MidViewed a product pageFit 27%
  2. 220sAdded to cart · Cairn MidAdded to cartFit 27%
  3. 351sViewed cartViewed cart (saw shipping cost)Value 39%
  4. 454sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 95%
  5. 51m 34sBrowsed catalogBrowsed the catalogValue 97%
  6. 61m 54sSorted: price ascSorted by lowest priceValue >99%
  7. 72m 02sImage 1 · Cairn MidViewed a product imageValue 99%
  8. 82m 10sAdded to cart · Cairn MidAdded to cartValue 99%
  9. 92m 41sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 103m 19sRemoved from cart · Cairn MidRemoved from cartValue >99%
  11. 113m 44sOpened reviews · Cairn MidOpened reviewsValue >99%
  12. 124m 06sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 134m 25sAdded to cart · Cairn MidAdded to cartValue >99%
  14. 144m 52sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 03sRemoved from cart · Cairn MidRemoved from cartValue >99%
  16. 165m 26sAdded to cart · Cairn MidAdded to cartValue >99%
  17. 175m 39sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 186m 19sRemoved from cart · Cairn MidRemoved from cartValue >99%
  19. 196m 52sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  20. 7m 17sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×346.2×
  • Viewed cart (saw shipping cost) ×44.1×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.