Synthetic data
All sessions

s-0481

Simulated shopper

Oct 28, 2026, 6:20 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Cairn LowViewed a product pageChoice 31%
  2. 256sViewed Ridgeback 38LViewed a product pageChoice 37%
  3. 31m 23sViewed Cairn LowViewed a product page · Returned to a product viewed earlierChoice 94%
  4. 41m 34sOpened reviews · Cairn LowOpened reviewsChoice 90%
  5. 51m 46sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 65%
  6. 61m 56sBrowsed catalogBrowsed the catalogValue 78%
  7. 72m 24sExpanded materials · Cairn LowExpanded materialsValue 55%
  8. 2m 40sLeft the store

Final guess

Value55%
Fit
1%
Suitability
1%
Durability
7%
Value
55%
Delivery
<1%
Choice
22%
No clear doubt
14%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.