Synthetic data
All sessions

s-0482

Simulated shopper

Oct 21, 2026, 9:54 AM UTC · mobile · email · Squall Pro 3L Shell · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Squall ProViewed a product pageChoice 29%
  2. 235sCompare + Squall ProAdded a product to compareChoice 76%
  3. 31m 12sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  4. 41m 30sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 99%
  5. 51m 58sSearch “which tent”Searched to compare optionsChoice >99%
  6. 62m 16sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 72m 47sViewed Talus TrailViewed a product pageChoice >99%
  8. 83m 00sOpened comparisonOpened the comparisonChoice >99%
  9. 93m 04sCompare + Talus TrailAdded a product to compareChoice >99%
  10. 103m 14sCompare + Cairn LowAdded a product to compareChoice >99%
  11. 3m 43sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.