Synthetic data
All sessions

s-0485

Simulated shopper

Nov 1, 2026, 3:52 PM UTC · desktop · paid social · Talus Trail Runner · 9 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 250sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 07sViewed Talus TrailViewed a product pageNo clear doubt 47%
  4. 41m 18sOpened reviews · Talus TrailOpened reviewsNo clear doubt 23%
  5. 51m 56sExpanded warranty · Talus TrailExpanded warrantyDurability 68%
  6. 62m 02sOpened reviews · Talus TrailOpened reviewsDurability 83%
  7. 72m 29sImage 1 · Talus TrailViewed a product imageDurability 76%
  8. 82m 47sAdded to cart · Talus TrailAdded to cartDurability 76%
  9. 3m 03sLeft the store

Final guess

Durability76%
Fit
2%
Suitability
10%
Durability
76%
Value
1%
Delivery
1%
Choice
<1%
No clear doubt
11%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.