All sessions
s-0486
Simulated shopperOct 25, 2026, 5:59 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 14 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 135sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 253sViewed Cairn LowViewed a product pageNo clear doubt 35%
- 31m 28sSize guide · Cairn LowOpened the size guideFit 46%
- 41m 59sImage 1 · Cairn LowViewed a product imageNo clear doubt 48%
- 52m 37sBrowsed catalogBrowsed the catalogNo clear doubt 71%
- 63m 17sSize guide · Cairn LowRe-opened the size guide→ the store shows Fit Confidence hereFit 98%
- 73m 53sSize 10.5 · Cairn LowSelected a sizeFit >99%
- 84m 16sExpanded returns · Cairn LowExpanded returns policyFit >99%
- 94m 56sSize guide · Cairn LowRe-opened the size guideFit >99%
- 105m 36sCompare + Cairn LowAdded a product to compareFit >99%
- 115m 45sCompare + Cairn MidAdded a product to compareFit >99%
- 126m 14sSize guide · Cairn LowRe-opened the size guideFit >99%
- 136m 18sSize 10 · Cairn LowChanged size selectionFit >99%
- 6m 30sLeft the store
Final guess
Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
- Re-opened the size guide ×390.5×
- Changed size selection106.9×
- Selected a size12.4×
- Opened the size guide8.4×
- Expanded returns policy2.3×
- Viewed a product image1.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.