All sessions
s-0493
Simulated shopperNov 2, 2026, 5:09 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 10 actions
purchasedcart $229
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 42%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 135sSearch “boots”Searched the catalogNo clear doubt 32%
- 21m 03sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
- 31m 25sBrowsed catalogBrowsed the catalogNo clear doubt 66%
- 42m 04sSize L · Squall 2.5LSelected a sizeNo clear doubt 68%
- 52m 26sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 82%
- 62m 30sSearch “boots”Searched the catalogNo clear doubt 93%
- 73m 00sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 93%
- 83m 09sViewed cartViewed cart (saw shipping cost)No clear doubt 80%
- 93m 29sCheckout startedStarted checkoutNo clear doubt 80%
- 3m 36sPurchased
Final guess
No clear doubt80%
Fit
8%
Suitability
2%
Durability
<1%
Value
5%
Delivery
4%
Choice
1%
No clear doubt
80%
Why no clear doubthow much likelier
- Searched the catalog ×22.9×
- Viewed a product image2.3×
- Browsed the catalog2.3×
- Viewed a product page1.7×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- No clear doubtpost-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.