Synthetic data
All sessions

s-0494

Simulated shopper

Oct 29, 2026, 6:04 PM UTC · mobile · paid social · Talus Trail Runner · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 05sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 31m 12sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  4. 41m 52sOpened reviews · Talus TrailOpened reviewsSuitability 97%
  5. 52m 09sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 26sViewed Squall ProViewed a product pageSuitability >99%
  7. 73m 00sViewed Emberline 20°FViewed a product pageSuitability >99%
  8. 83m 24sSorted: ratingRe-sorted the catalogSuitability >99%
  9. 93m 58sImage 1 · Emberline 20°FViewed a product imageSuitability >99%
  10. 104m 36sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  11. 115m 01sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  12. 5m 28sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×41.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.