Synthetic data
All sessions

s-0495

Simulated shopper

Nov 2, 2026, 10:25 AM UTC · mobile · organic · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 233sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 12sImage 1 · Talus TrailViewed a product imageNo clear doubt 57%
  4. 41m 50sBrowsed catalogBrowsed the catalogNo clear doubt 77%
  5. 52m 15sSorted: price ascSorted by lowest priceNo clear doubt 85%
  6. 62m 24sOpened reviews · Talus TrailOpened reviewsNo clear doubt 67%
  7. 72m 39sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 82%
  8. 3m 00sLeft the store

Final guess

Suitability82%
Fit
1%
Suitability
82%
Durability
2%
Value
3%
Delivery
1%
Choice
<1%
No clear doubt
12%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.