Synthetic data
All sessions

s-0496

Simulated shopper

Oct 31, 2026, 12:03 PM UTC · desktop · paid social · Ridgeback 48L Pack · 10 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 256sSize S/M · 15–18 in torso · Ridgeback 48LSelected a sizeFit 69%
  3. 31m 12sViewed Ridgeback 38LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 62%
  4. 41m 19sExpanded returns · Ridgeback 38LExpanded returns policyFit 59%
  5. 51m 55sOpened comparisonOpened the comparisonChoice 95%
  6. 62m 31sViewed Cairn LowViewed a product pageChoice 96%
  7. 72m 52sAdded to cart · Ridgeback 48LAdded to cartChoice 96%
  8. 83m 02sViewed cartViewed cart (saw shipping cost)Choice 96%
  9. 93m 13sCheckout startedStarted checkoutChoice 96%
  10. 3m 19sPurchased

Final guess

Choice96%
Fit
3%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
96%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.