Synthetic data
All sessions

s-0497

Simulated shopper

Oct 27, 2026, 12:35 AM UTC · mobile · paid social · Talus Trail Runner · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Squall ProViewed a product pageChoice 29%
  2. 230sViewed Talus TrailViewed a product pageChoice 36%
  3. 333sDelivery check · ZIP 55608Checked delivery date by ZIPDelivery 59%
  4. 41m 08sBrowsed catalogBrowsed the catalogDelivery 50%
  5. 51m 36sSorted: price ascSorted by lowest priceNo clear doubt 50%
  6. 62m 00sOpened reviews · Talus TrailOpened reviewsDelivery 39%
  7. 72m 18sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 80%
  8. 2m 36sLeft the store

Final guess

Value80%
Fit
<1%
Suitability
<1%
Durability
1%
Value
80%
Delivery
12%
Choice
<1%
No clear doubt
7%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.