Synthetic data
All sessions

s-0500

Simulated shopper

Nov 1, 2026, 6:17 AM UTC · mobile · paid social · Kettle Ti Stove Kit · 13 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 21m 02sExpanded materials · Kettle TiExpanded materialsDurability 32%
  3. 31m 18sOpened reviews · Kettle TiOpened reviewsDurability 44%
  4. 41m 31sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 98%
  5. 51m 37sExpanded warranty · Kettle TiExpanded warrantyDurability >99%
  6. 61m 43sExpanded warranty · Kettle TiExpanded warrantyDurability >99%
  7. 72m 05sOpened reviews · Kettle TiOpened reviewsDurability >99%
  8. 82m 17sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 92m 43sExpanded warranty · Kettle TiExpanded warrantyDurability >99%
  10. 102m 47sOpened reviews · Kettle TiOpened reviewsDurability >99%
  11. 113m 17sExpanded materials · Kettle TiExpanded materialsDurability >99%
  12. 123m 43sAdded to cart · Kettle TiAdded to cartDurability >99%
  13. 3m 54sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×315.6×
  • Expanded materials ×26.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.