Synthetic data
All sessions

s-0501

Simulated shopper

Oct 31, 2026, 6:48 AM UTC · mobile · organic · Talus Trail Runner · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Talus TrailViewed a product pageChoice 23%
  2. 224sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 328sExpanded returns · Talus TrailExpanded returns policyDurability 31%
  4. 446sImage 1 · Talus TrailViewed a product imageFit 33%
  5. 51m 13sCompare + Talus TrailAdded a product to compareChoice 39%
  6. 61m 33sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 86%
  7. 71m 47sImage 2 · Talus TrailViewed a product imageChoice 82%
  8. 82m 25sExpanded specs · Talus TrailExpanded technical specsChoice 59%
  9. 92m 39sCompare + Talus TrailAdded a product to compareChoice 90%
  10. 103m 16sCompare + Cairn LowAdded a product to compareChoice 98%
  11. 113m 38sOpened comparisonOpened the comparisonChoice >99%
  12. 4m 02sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.