Synthetic data
All sessions

s-0502

Simulated shopper

Nov 1, 2026, 5:16 AM UTC · desktop · email · Talus Trail Runner · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 253sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 12sCompare + Cairn LowAdded a product to compareChoice 83%
  4. 41m 33sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  5. 51m 57sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 20sBrowsed catalogBrowsed the catalogChoice >99%
  7. 72m 36sOpened comparisonOpened the comparisonChoice >99%
  8. 83m 07sSearch “cairn mid vs low”Searched to compare optionsChoice >99%
  9. 93m 28sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  10. 103m 33sOpened reviews · Talus TrailOpened reviewsChoice >99%
  11. 114m 01sSize guide · Talus TrailOpened the size guideChoice >99%
  12. 124m 07sImage 1 · Talus TrailViewed a product imageChoice >99%
  13. 4m 35sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Added a product to compare ×211.5×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.