Synthetic data
All sessions

s-0503

Simulated shopper

Oct 22, 2026, 2:17 PM UTC · desktop · paid social · Lumen 400 Headlamp · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 259sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 25sImage 1 · Lumen 400Viewed a product imageNo clear doubt 81%
  4. 41m 36sImage 2 · Lumen 400Viewed a product imageNo clear doubt 91%
  5. 52m 13sSearch “boots”Searched the catalogNo clear doubt 97%
  6. 62m 53sExpanded shipping · Lumen 400Expanded shipping infoNo clear doubt 95%
  7. 3m 17sLeft the store

Final guess

No clear doubt95%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
5%
Choice
<1%
No clear doubt
95%
Why no clear doubthow much likelier
  • Searched the catalog ×22.9×
  • Viewed a product image ×22.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.