Synthetic data
All sessions

s-0504

Simulated shopper

Nov 1, 2026, 12:04 AM UTC · mobile · search ads · Emberline 20°F Down Bag · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Squall ProViewed a product pageChoice 29%
  2. 234sAdded to cart · Squall ProAdded to cartChoice 29%
  3. 31m 07sViewed cartViewed cart (saw shipping cost)Value 65%
  4. 41m 26sRemoved from cart · Squall ProRemoved from cart→ the store shows Value Breakdown hereValue 98%
  5. 51m 30sImage 1 · Squall ProViewed a product imageValue 97%
  6. 62m 03sViewed Squall 2.5LViewed a product page · Switched to a similar productValue 97%
  7. 72m 36sViewed Emberline 20°FViewed a product pageValue 95%
  8. 83m 09sSize Long · to 6 ft 6 in · Emberline 20°FSelected a sizeValue 95%
  9. 93m 15sOpened reviews · Emberline 20°FOpened reviewsValue 97%
  10. 103m 20sBrowsed catalogBrowsed the catalogValue 98%
  11. 113m 28sSorted: price ascSorted by lowest priceValue >99%
  12. 123m 49sAdded to cart · Emberline 20°FAdded to cartValue >99%
  13. 134m 08sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 144m 17sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  15. 154m 50sSearch “jacket”Searched the catalogValue >99%
  16. 5m 07sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.