Synthetic data
All sessions

s-0505

Simulated shopper

Oct 22, 2026, 1:31 AM UTC · mobile · email · Kettle Ti Stove Kit · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 228sViewed Kettle TiViewed a product pageNo clear doubt 47%
  3. 343sOpened reviews · Kettle TiOpened reviewsSuitability 30%
  4. 41m 20sImage 1 · Kettle TiViewed a product imageNo clear doubt 41%
  5. 51m 35sOpened reviews · Kettle TiOpened reviewsSuitability 54%
  6. 62m 03sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  7. 72m 27sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability >99%
  8. 82m 56sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  9. 93m 22sExpanded specs · Kettle TiExpanded technical specsSuitability >99%
  10. 103m 45sCompare + Kettle TiAdded a product to compareSuitability >99%
  11. 113m 55sOpened reviews · Kettle TiOpened reviewsSuitability >99%
  12. 124m 19sExpanded materials · Kettle TiExpanded materialsSuitability >99%
  13. 134m 35sSorted: featuredRe-sorted the catalogSuitability >99%
  14. 145m 11sImage 2 · Kettle TiViewed a product imageSuitability >99%
  15. 5m 27sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×41.7×
  • Expanded technical specs6.9×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.