Synthetic data
All sessions

s-0507

Simulated shopper

Nov 1, 2026, 9:49 AM UTC · desktop · search ads · Squall 2.5L Rain Shell · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 240sCompare + Squall 2.5LAdded a product to compareChoice 76%
  3. 31m 08sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  4. 41m 16sOpened comparisonOpened the comparisonChoice >99%
  5. 51m 44sOpened reviews · Squall 2.5LOpened reviewsChoice >99%
  6. 62m 21sBrowsed catalogBrowsed the catalogChoice 99%
  7. 72m 25sViewed Squall ProViewed a product page · Switched to a similar productChoice >99%
  8. 82m 41sExpanded specs · Squall ProExpanded technical specsChoice >99%
  9. 93m 02sOpened comparisonOpened the comparisonChoice >99%
  10. 103m 24sImage 1 · Squall ProViewed a product imageChoice >99%
  11. 113m 43sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  12. 124m 07sExpanded specs · Squall 2.5LExpanded technical specsChoice >99%
  13. 134m 26sCompare + Squall 2.5LAdded a product to compareChoice >99%
  14. 145m 06sCompare + Squall ProAdded a product to compareChoice >99%
  15. 5m 12sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison ×257.4×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · used in training
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.