Synthetic data
All sessions

s-0509

Simulated shopper

Oct 21, 2026, 9:34 PM UTC · mobile · organic · Ridgeback 38L Pack · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 21m 04sViewed Ridgeback 38LViewed a product pageNo clear doubt 31%
  3. 31m 28sOpened reviews · Ridgeback 38LOpened reviewsFit 26%
  4. 41m 33sReviews filtered: suitabilityFiltered reviews by performanceSuitability 95%
  5. 51m 51sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 10sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  7. 72m 13sOpened reviews · Ridgeback 38LOpened reviewsSuitability >99%
  8. 82m 42sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 92m 57sViewed Cairn LowViewed a product pageSuitability >99%
  10. 103m 01sExpanded materials · Cairn LowExpanded materialsSuitability >99%
  11. 113m 13sAdded to cart · Cairn LowAdded to cartSuitability >99%
  12. 123m 38sViewed cartViewed cart (saw shipping cost)Suitability >99%
  13. 134m 12sRemoved from cart · Cairn LowRemoved from cartSuitability >99%
  14. 4m 38sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Searched for a use-case or spec ×217.5×
  • Opened reviews ×21.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.