Synthetic data
All sessions

s-0510

Simulated shopper

Oct 29, 2026, 5:10 PM UTC · mobile · organic · Emberline 20°F Down Bag · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 251sSearch “fuel canister compatible”Searched for a use-case or specSuitability 82%
  3. 358sOpened reviews · Emberline 20°FOpened reviewsSuitability 89%
  4. 41m 27sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  5. 52m 05sViewed Talus TrailViewed a product pageSuitability >99%
  6. 62m 16sImage 1 · Talus TrailViewed a product imageSuitability >99%
  7. 2m 37sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.