Synthetic data
All sessions

s-0511

Simulated shopper

Oct 27, 2026, 3:53 AM UTC · mobile · organic · Talus Trail Runner · 18 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 63%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 258sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 27sExpanded materials · Talus TrailExpanded materialsDurability 36%
  4. 41m 38sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  5. 51m 55sImage 1 · Talus TrailViewed a product imageSuitability 51%
  6. 62m 20sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability 81%
  7. 72m 29sOpened reviews · Talus TrailOpened reviewsSuitability 94%
  8. 82m 58sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 07sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  10. 103m 40sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  11. 114m 02sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  12. 124m 32sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  13. 135m 06sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  14. 145m 12sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  15. 155m 26sAdded to cart · Talus TrailAdded to cartSuitability >99%
  16. 165m 47sViewed cartViewed cart (saw shipping cost)Suitability >99%
  17. 176m 00sCheckout startedStarted checkoutSuitability >99%
  18. 6m 24sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×46.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.