Synthetic data
All sessions

s-0512

Simulated shopper

Oct 30, 2026, 7:30 PM UTC · desktop · paid social · Kettle Ti Stove Kit · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 248sExpanded shipping · Kettle TiExpanded shipping infoDelivery 66%
  3. 31m 05sImage 1 · Kettle TiViewed a product imageNo clear doubt 44%
  4. 41m 27sOpened reviews · Kettle TiOpened reviewsDelivery 48%
  5. 52m 04sReviews filtered: valueFiltered reviews by valueDelivery 47%
  6. 62m 43sOpened reviews · Kettle TiOpened reviewsDelivery 41%
  7. 72m 58sExpanded returns · Kettle TiExpanded returns policy→ the store shows Delivery Promise hereDelivery 73%
  8. 83m 03sViewed Cairn MidViewed a product pageDelivery 71%
  9. 3m 26sLeft the store

Final guess

Delivery71%
Fit
2%
Suitability
4%
Durability
7%
Value
4%
Delivery
71%
Choice
<1%
No clear doubt
12%
Why deliveryhow much likelier
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.