Synthetic data
All sessions

s-0513

Simulated shopper

Oct 25, 2026, 6:04 PM UTC · desktop · paid social · Lumen 400 Headlamp · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 21m 03sExpanded specs · Lumen 400Expanded technical specsSuitability 45%
  3. 31m 10sOpened reviews · Lumen 400Opened reviewsSuitability 71%
  4. 41m 47sOpened reviews · Lumen 400Opened reviewsSuitability 84%
  5. 52m 26sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 80%
  6. 63m 04sOpened reviews · Lumen 400Opened reviewsDurability 81%
  7. 73m 14sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 83m 19sSearch “long lasting base layer”Searched for sizing / fitDurability >99%
  9. 93m 55sExpanded materials · Lumen 400Expanded materialsDurability >99%
  10. 104m 21sBrowsed catalogBrowsed the catalogDurability >99%
  11. 114m 44sSorted: price ascSorted by lowest priceDurability >99%
  12. 125m 01sExpanded materials · Lumen 400Expanded materialsDurability >99%
  13. 135m 30sOpened reviews · Lumen 400Opened reviewsDurability >99%
  14. 5m 38sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials ×26.6×
  • Opened reviews ×41.8×
  • Searched for sizing / fit2.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.