Synthetic data
All sessions

s-0515

Simulated shopper

Oct 22, 2026, 11:00 PM UTC · mobile · paid social · Talus Trail Runner · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 224sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 351sExpanded warranty · Talus TrailExpanded warrantyDurability 53%
  4. 41m 13sOpened reviews · Talus TrailOpened reviewsDurability 76%
  5. 51m 41sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Durability Proof hereDurability 65%
  6. 61m 54sOpened reviews · Talus TrailOpened reviewsDurability 80%
  7. 72m 15sReviews filtered: deliveryFiltered reviews by shippingDelivery 79%
  8. 82m 49sExpanded returns · Talus TrailExpanded returns policyDelivery 86%
  9. 93m 22sDelivery check · ZIP 19736Checked delivery date by ZIPDelivery 99%
  10. 103m 31sDelivery check · ZIP 65847Checked delivery date by ZIPDelivery >99%
  11. 3m 49sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Checked delivery date by ZIP ×221.1×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.