Synthetic data
All sessions

s-0516

Simulated shopper

Nov 1, 2026, 4:37 PM UTC · mobile · organic · Emberline 20°F Down Bag · 15 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 56%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 257sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 20sOpened reviews · Emberline 20°FOpened reviewsSuitability 30%
  4. 41m 28sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  5. 52m 05sExpanded specs · Emberline 20°FExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 11sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  7. 72m 49sSearch “winter hiking boots”Searched for a use-case or specSuitability >99%
  8. 82m 56sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  9. 93m 32sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 42sOpened reviews · Emberline 20°FOpened reviewsSuitability >99%
  11. 113m 59sImage 1 · Emberline 20°FViewed a product imageSuitability >99%
  12. 124m 04sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  13. 134m 21sViewed cartViewed cart (saw shipping cost)Suitability >99%
  14. 144m 45sCheckout startedStarted checkoutSuitability >99%
  15. 4m 54sPurchased

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs ×26.9×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×31.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.