Synthetic data
All sessions

s-0518

Simulated shopper

Nov 2, 2026, 9:00 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 245sExpanded specs · Squall 2.5LExpanded technical specsSuitability 52%
  3. 31m 16sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability 83%
  4. 41m 56sOpened reviews · Squall 2.5LOpened reviewsSuitability 95%
  5. 52m 28sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  6. 63m 02sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  7. 73m 08sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  8. 83m 32sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 43sBrowsed catalogBrowsed the catalogSuitability >99%
  10. 104m 10sImage 1 · Squall 2.5LViewed a product imageSuitability >99%
  11. 114m 34sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  12. 125m 01sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  13. 135m 29sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  14. 145m 46sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  15. 156m 21sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  16. 6m 28sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Expanded technical specs ×56.9×
  • Opened reviews ×41.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.