Synthetic data
All sessions

s-0519

Simulated shopper

Oct 31, 2026, 5:54 PM UTC · desktop · organic · Lumen 400 Headlamp · 11 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 240sViewed Merino 200Viewed a product pageNo clear doubt 43%
  3. 31m 11sExpanded warranty · Merino 200Expanded warrantyDurability 63%
  4. 41m 40sExpanded warranty · Merino 200Expanded warranty→ the store shows Durability Proof hereDurability 92%
  5. 51m 54sViewed Lumen 400Viewed a product pageDurability 86%
  6. 62m 12sImage 1 · Lumen 400Viewed a product imageDurability 73%
  7. 72m 21sExpanded warranty · Lumen 400Expanded warrantyDurability 94%
  8. 82m 46sOpened reviews · Lumen 400Opened reviewsDurability 95%
  9. 93m 11sViewed Driftwood 2PViewed a product pageDurability 90%
  10. 103m 29sAdded to cart · Lumen 400Added to cartDurability 90%
  11. 3m 53sLeft the store

Final guess

Durability90%
Fit
<1%
Suitability
<1%
Durability
90%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
10%
Why durabilityhow much likelier
  • Expanded warranty ×315.6×
  • Opened reviews1.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.