All sessions
s-0521
Simulated shopperNov 2, 2026, 4:32 PM UTC · mobile · paid social · Talus Trail Runner · 12 actions
abandonedcart $139
How Qualm's guess changed
With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 237sViewed Talus TrailViewed a product pageNo clear doubt 32%
- 348sDelivery check · ZIP 19436Checked delivery date by ZIPDelivery 59%
- 41m 13sSearch “fast shipping”Searched for shipping / delivery→ the store shows Delivery Promise hereDelivery 98%
- 51m 25sSearch “express delivery”Searched for shipping / deliveryDelivery >99%
- 61m 45sAdded to cart · Talus TrailAdded to cartDelivery >99%
- 71m 54sExpanded specs · Talus TrailExpanded technical specsDelivery >99%
- 82m 06sViewed cartViewed cart (saw shipping cost)Delivery >99%
- 92m 38sOpened reviews · Talus TrailOpened reviewsDelivery >99%
- 103m 08sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
- 113m 11sExpanded shipping · Talus TrailExpanded shipping infoDelivery >99%
- 3m 18sLeft the store
Final guess
Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
- Searched for shipping / delivery ×238.1×
- Filtered reviews by shipping42.3×
- Checked delivery date by ZIP21.1×
- Expanded shipping info13.0×
- Viewed cart (saw shipping cost)2.5×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.