Synthetic data
All sessions

s-0523

Simulated shopper

Oct 21, 2026, 10:54 PM UTC · desktop · paid social · Talus Trail Runner · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sViewed Talus TrailViewed a product pageChoice 23%
  2. 212sSize 10.5 · Talus TrailSelected a sizeFit 55%
  3. 343sBrowsed catalogBrowsed the catalogFit 42%
  4. 49sLeft the store

Final guess

Fit42%
Fit
42%
Suitability
8%
Durability
2%
Value
8%
Delivery
4%
Choice
6%
No clear doubt
30%
Why fithow much likelier
  • Selected a size12.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.