Synthetic data
All sessions

s-0524

Simulated shopper

Oct 30, 2026, 2:56 PM UTC · desktop · paid social · Cairn Mid Waterproof Boot · 19 actions

abandonedcart $348

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 01sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 10sReviews filtered: valueFiltered reviews by valueValue 81%
  5. 51m 35sOpened reviews · Cairn MidOpened reviewsValue 79%
  6. 62m 02sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 99%
  7. 72m 11sAdded to cart · Cairn MidAdded to cartValue 99%
  8. 82m 14sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 92m 50sPromo field focusedClicked into the promo-code fieldValue >99%
  10. 103m 07sOpened reviews · Cairn MidOpened reviewsValue >99%
  11. 113m 13sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 123m 21sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  13. 133m 27sAdded to cart · Cairn LowAdded to cartValue >99%
  14. 144m 07sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 154m 25sPromo field focusedClicked into the promo-code fieldValue >99%
  16. 165m 02sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 175m 16sPromo field focusedClicked into the promo-code fieldValue >99%
  18. 185m 30sOpened reviews · Cairn LowOpened reviewsValue >99%
  19. 5m 55sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Filtered reviews by value ×318.9×
  • Viewed cart (saw shipping cost) ×34.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.