Synthetic data
All sessions

s-0525

Simulated shopper

Oct 25, 2026, 6:18 AM UTC · mobile · paid social · Ridgeback 38L Pack · 9 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 249sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 31m 14sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 45%
  4. 41m 30sSearch “headlamp”Searched the catalogNo clear doubt 71%
  5. 51m 40sSearch “tent”Searched the catalogNo clear doubt 88%
  6. 62m 10sAdded to cart · Ridgeback 38LAdded to cartNo clear doubt 88%
  7. 72m 34sViewed cartViewed cart (saw shipping cost)No clear doubt 71%
  8. 82m 52sCheckout startedStarted checkoutNo clear doubt 71%
  9. 3m 03sPurchased

Final guess

No clear doubt71%
Fit
2%
Suitability
12%
Durability
1%
Value
2%
Delivery
9%
Choice
3%
No clear doubt
71%
Why no clear doubthow much likelier
  • Searched the catalog ×32.9×
  • Viewed a product page1.7×
  • Expanded technical specs1.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.