Synthetic data
All sessions

s-0526

Simulated shopper

Oct 24, 2026, 7:50 PM UTC · mobile · paid social · Ridgeback 38L Pack · 18 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 21m 06sAdded to cart · Ridgeback 38LAdded to cartChoice 24%
  3. 31m 39sViewed cartViewed cart (saw shipping cost)Value 41%
  4. 42m 17sRemoved from cart · Ridgeback 38LRemoved from cart→ the store shows Value Breakdown hereValue 96%
  5. 52m 29sAdded to cart · Ridgeback 38LAdded to cartValue 96%
  6. 62m 58sViewed cartViewed cart (saw shipping cost)Value 98%
  7. 73m 05sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 83m 19sOpened reviews · Ridgeback 38LOpened reviewsValue >99%
  9. 93m 29sAdded to cart · Ridgeback 38LAdded to cartValue >99%
  10. 103m 37sViewed cartViewed cart (saw shipping cost)Value >99%
  11. 114m 03sRemoved from cart · Ridgeback 38LRemoved from cartValue >99%
  12. 124m 23sViewed Lumen 400Viewed a product pageValue >99%
  13. 134m 29sOpened reviews · Lumen 400Opened reviewsValue >99%
  14. 144m 58sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 155m 06sBrowsed catalogBrowsed the catalogValue >99%
  16. 165m 19sImage 1 · Lumen 400Viewed a product imageValue >99%
  17. 175m 45sCompare + Lumen 400Added a product to compareValue >99%
  18. 5m 52sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×34.1×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Browsed the catalog1.4×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.