Synthetic data
All sessions

s-0527

Simulated shopper

Oct 31, 2026, 10:12 AM UTC · desktop · search ads · Squall 2.5L Rain Shell · 25 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 225sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 00sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 43%
  4. 41m 07sViewed cartViewed cart (saw shipping cost)Delivery 33%
  5. 51m 24sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 29%
  6. 62m 01sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 29%
  7. 72m 30sViewed cartViewed cart (saw shipping cost)Delivery 43%
  8. 82m 37sRemoved from cart · Emberline 20°FRemoved from cart→ the store shows Value Breakdown hereValue 95%
  9. 93m 15sViewed Squall 2.5LViewed a product pageValue 94%
  10. 103m 49sSearch “sale”Searched for deals / priceValue >99%
  11. 113m 57sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  12. 124m 10sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 134m 22sAdded to cart · Squall 2.5LAdded to cartValue >99%
  14. 144m 39sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 03sPromo field focusedClicked into the promo-code fieldValue >99%
  16. 165m 06sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 175m 20sPromo field focusedClicked into the promo-code fieldValue >99%
  18. 185m 57sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 196m 35sPromo field focusedClicked into the promo-code fieldValue >99%
  20. 207m 04sAdded to cart · Squall 2.5LAdded to cartValue >99%
  21. 217m 29sViewed cartViewed cart (saw shipping cost)Value >99%
  22. 227m 37sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  23. 237m 51sViewed Squall ProViewed a product page · Switched to a similar productValue >99%
  24. 248m 15sAdded to cart · Squall 2.5LAdded to cartValue >99%
  25. 8m 25sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Viewed cart (saw shipping cost) ×64.1×
  • Removed from cart ×246.2×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.