All sessions
s-0528
Simulated shopperOct 25, 2026, 11:08 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 6 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 228sViewed Cairn MidViewed a product pageNo clear doubt 34%
- 356sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
- 41m 27sSorted: ratingRe-sorted the catalogNo clear doubt 83%
- 51m 48sSearch “boots”Searched the catalogNo clear doubt 93%
- 2m 04sLeft the store
Final guess
No clear doubt93%
Fit
3%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
2%
Choice
1%
No clear doubt
93%
Why no clear doubthow much likelier
- Re-sorted the catalog3.8×
- Searched the catalog2.9×
- Viewed a product image2.3×
- Browsed the catalog2.3×
- Viewed a product page1.7×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.