Synthetic data
All sessions

s-0529

Simulated shopper

Oct 20, 2026, 1:58 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Cairn MidViewed a product pageFit 27%
  2. 247sExpanded materials · Cairn MidExpanded materialsDurability 38%
  3. 31m 06sExpanded returns · Cairn MidExpanded returns policyDurability 41%
  4. 41m 21sExpanded warranty · Cairn MidExpanded warranty→ the store shows Durability Proof hereDurability 90%
  5. 51m 47sViewed Cairn LowViewed a product page · Switched to a similar productDurability 62%
  6. 62m 17sOpened reviews · Cairn LowOpened reviewsDurability 84%
  7. 2m 28sLeft the store

Final guess

Durability84%
Fit
4%
Suitability
1%
Durability
84%
Value
<1%
Delivery
1%
Choice
1%
No clear doubt
9%
Why durabilityhow much likelier
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews1.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.