Synthetic data
All sessions

s-0530

Simulated shopper

Oct 26, 2026, 12:03 AM UTC · mobile · organic · Talus Trail Runner · 10 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 225sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 01sImage 1 · Talus TrailViewed a product imageNo clear doubt 53%
  4. 41m 25sExpanded materials · Talus TrailExpanded materialsNo clear doubt 50%
  5. 51m 28sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 89%
  6. 61m 47sExpanded specs · Talus TrailExpanded technical specsSuitability 98%
  7. 71m 57sAdded to cart · Talus TrailAdded to cartSuitability 98%
  8. 82m 06sViewed cartViewed cart (saw shipping cost)Suitability 98%
  9. 92m 18sCheckout startedStarted checkoutSuitability 98%
  10. 2m 42sPurchased

Final guess

Suitability98%
Fit
<1%
Suitability
98%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.