Synthetic data
All sessions

s-0531

Simulated shopper

Nov 2, 2026, 4:01 AM UTC · desktop · paid social · Emberline 20°F Down Bag · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 29sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 37%
  3. 329sImage 2 · Emberline 20°FViewed a product imageNo clear doubt 54%
  4. 451sOpened reviews · Emberline 20°FOpened reviewsSuitability 45%
  5. 554sExpanded warranty · Emberline 20°FExpanded warrantyDurability 52%
  6. 61m 11sBrowsed catalogBrowsed the catalogNo clear doubt 49%
  7. 71m 26sViewed Lumen 400Viewed a product pageNo clear doubt 65%
  8. 81m 45sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 73%
  9. 92m 24sExpanded warranty · Lumen 400Expanded warrantyDurability 53%
  10. 102m 34sOpened reviews · Lumen 400Opened reviewsDurability 63%
  11. 112m 48sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  12. 122m 53sImage 3 · Lumen 400Viewed a product imageSuitability 97%
  13. 3m 07sLeft the store

Final guess

Suitability97%
Fit
<1%
Suitability
97%
Durability
3%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Opened reviews ×21.7×
  • Viewed a product image ×31.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.