Synthetic data
All sessions

s-0532

Simulated shopper

Oct 31, 2026, 9:09 PM UTC · desktop · paid social · Squall 2.5L Rain Shell · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 249sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 358sOpened reviews · Squall 2.5LOpened reviewsSuitability 43%
  4. 41m 37sExpanded materials · Squall 2.5LExpanded materialsSuitability 46%
  5. 52m 08sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability 90%
  6. 62m 48sImage 1 · Squall 2.5LViewed a product imageSuitability 92%
  7. 73m 20sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  8. 3m 45sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.