Synthetic data
All sessions

s-0533

Simulated shopper

Oct 25, 2026, 10:14 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 12 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 21m 10sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 24sCompare + Cairn LowAdded a product to compareChoice 83%
  4. 41m 34sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 97%
  5. 51m 37sCompare + Cairn LowAdded a product to compareChoice 99%
  6. 61m 59sCompare + Cairn MidAdded a product to compareChoice >99%
  7. 72m 13sViewed Squall ProViewed a product pageChoice >99%
  8. 82m 39sCompare + Squall ProAdded a product to compareChoice >99%
  9. 92m 51sCompare + Squall 2.5LAdded a product to compareChoice >99%
  10. 102m 59sOpened comparisonOpened the comparisonChoice >99%
  11. 113m 06sAdded to cart · Cairn LowAdded to cartChoice >99%
  12. 3m 28sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Opened the comparison57.4×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.