Synthetic data
All sessions

s-0534

Simulated shopper

Oct 30, 2026, 9:26 PM UTC · mobile · organic · Talus Trail Runner · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 248sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 07sExpanded materials · Talus TrailExpanded materialsDurability 35%
  4. 41m 43sExpanded warranty · Talus TrailExpanded warranty→ the store shows Durability Proof hereDurability 83%
  5. 52m 02sViewed Cairn LowViewed a product page · Switched to a similar productDurability 47%
  6. 62m 12sExpanded warranty · Cairn LowExpanded warrantyDurability 86%
  7. 2m 39sLeft the store

Final guess

Durability86%
Fit
<1%
Suitability
<1%
Durability
86%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
14%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.