Synthetic data
All sessions

s-0535

Simulated shopper

Nov 1, 2026, 5:14 PM UTC · desktop · paid social · Squall Pro 3L Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 01sViewed Squall ProViewed a product pageValue 34%
  3. 31m 10sExpanded materials · Squall ProExpanded materialsNo clear doubt 45%
  4. 41m 18sImage 1 · Squall ProViewed a product imageNo clear doubt 63%
  5. 51m 49sAdded to cart · Squall ProAdded to cartNo clear doubt 63%
  6. 62m 24sViewed cartViewed cart (saw shipping cost)No clear doubt 34%
  7. 72m 50sRemoved from cart · Squall ProRemoved from cart→ the store shows Value Breakdown hereValue 90%
  8. 83m 10sBrowsed catalogBrowsed the catalogValue 92%
  9. 93m 36sOpened reviews · Squall ProOpened reviewsValue 91%
  10. 104m 14sReviews filtered: suitabilityFiltered reviews by performanceSuitability 78%
  11. 114m 37sImage 2 · Squall ProViewed a product imageSuitability 90%
  12. 124m 47sViewed Cairn LowViewed a product pageSuitability 90%
  13. 4m 58sLeft the store

Final guess

Suitability90%
Fit
<1%
Suitability
90%
Durability
1%
Value
9%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.