All sessions
s-0536
Simulated shopperOct 22, 2026, 9:32 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 15 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 14sViewed Cairn MidViewed a product pageFit 27%
- 218sBrowsed catalogBrowsed the catalogNo clear doubt 34%
- 353sImage 1 · Cairn MidViewed a product imageNo clear doubt 56%
- 41m 19sOpened reviews · Cairn MidOpened reviewsFit 34%
- 51m 58sReviews filtered: fitFiltered reviews by fitFit 94%
- 62m 33sSize guide · Cairn MidOpened the size guide→ the store shows Fit Confidence hereFit 99%
- 72m 56sOpened reviews · Cairn MidOpened reviewsFit 99%
- 83m 24sReviews filtered: fitFiltered reviews by fitFit >99%
- 93m 33sSearch “tent”Searched the catalogFit >99%
- 104m 02sSearch “headlamp”Searched the catalogFit >99%
- 114m 37sOpened reviews · Cairn MidOpened reviewsFit >99%
- 124m 41sReviews filtered: fitFiltered reviews by fitFit >99%
- 134m 49sSize guide · Cairn MidRe-opened the size guideFit >99%
- 144m 54sSize 10 · Cairn MidSelected a sizeFit >99%
- 5m 16sLeft the store
Final guess
Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
- Filtered reviews by fit ×324.4×
- Re-opened the size guide90.5×
- Selected a size12.4×
- Opened the size guide8.4×
- Opened reviews ×31.4×
- Viewed a product image1.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.