Synthetic data
All sessions

s-0537

Simulated shopper

Oct 22, 2026, 3:27 PM UTC · mobile · search ads · Kettle Ti Stove Kit · 21 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 258sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 04sSorted: price ascSorted by lowest priceValue 65%
  4. 41m 19sOpened reviews · Squall 2.5LOpened reviewsValue 78%
  5. 51m 46sExpanded specs · Squall 2.5LExpanded technical specsValue 42%
  6. 62m 19sBrowsed catalogBrowsed the catalogValue 42%
  7. 72m 57sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 78%
  8. 83m 22sViewed Cairn LowViewed a product pageValue 65%
  9. 93m 31sExpanded specs · Cairn LowExpanded technical specsNo clear doubt 61%
  10. 103m 40sOpened reviews · Cairn LowOpened reviewsValue 44%
  11. 114m 20sReviews filtered: valueFiltered reviews by valueValue 94%
  12. 124m 40sViewed Kettle TiViewed a product pageValue 89%
  13. 134m 59sOpened reviews · Kettle TiOpened reviewsValue 94%
  14. 145m 03sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 155m 19sAdded to cart · Kettle TiAdded to cartValue >99%
  16. 165m 41sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 175m 56sRemoved from cart · Kettle TiRemoved from cartValue >99%
  18. 186m 06sAdded to cart · Kettle TiAdded to cartValue >99%
  19. 196m 10sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 206m 36sCheckout startedStarted checkoutValue >99%
  21. 6m 45sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.