Synthetic data
All sessions

s-0538

Simulated shopper

Oct 30, 2026, 9:57 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Cairn MidViewed a product pageFit 27%
  2. 243sSize guide · Cairn MidOpened the size guideFit 74%
  3. 31m 17sExpanded returns · Cairn MidExpanded returns policyFit 87%
  4. 41m 27sImage 1 · Cairn MidViewed a product imageFit 85%
  5. 51m 48sSize guide · Cairn MidRe-opened the size guide→ the store shows Fit Confidence hereFit >99%
  6. 62m 07sImage 2 · Cairn MidViewed a product imageFit >99%
  7. 72m 20sSize guide · Cairn MidRe-opened the size guideFit >99%
  8. 82m 40sSize guide · Cairn MidRe-opened the size guideFit >99%
  9. 92m 45sOpened reviews · Cairn MidOpened reviewsFit >99%
  10. 102m 53sImage 3 · Cairn MidViewed a product imageFit >99%
  11. 113m 11sExpanded returns · Cairn MidExpanded returns policyFit >99%
  12. 3m 41sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×390.5×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×
  • Opened reviews1.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.