Synthetic data
All sessions

s-0539

Simulated shopper

Oct 30, 2026, 9:34 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 225sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 348sOpened reviews · Cairn MidOpened reviewsFit 32%
  4. 41m 20sSize 9.5 · Cairn MidSelected a sizeFit 84%
  5. 51m 24sBrowsed catalogBrowsed the catalogFit 74%
  6. 61m 51sSize 10 · Cairn MidChanged size selection→ the store shows Fit Confidence hereFit >99%
  7. 72m 08sOpened reviews · Cairn MidOpened reviewsFit >99%
  8. 82m 25sOpened reviews · Cairn MidOpened reviewsFit >99%
  9. 92m 43sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 103m 18sSize guide · Cairn MidOpened the size guideFit >99%
  11. 113m 39sSize guide · Cairn MidRe-opened the size guideFit >99%
  12. 124m 01sSize guide · Cairn MidRe-opened the size guideFit >99%
  13. 134m 20sSize guide · Cairn MidRe-opened the size guideFit >99%
  14. 144m 57sOpened reviews · Cairn MidOpened reviewsFit >99%
  15. 155m 30sReviews filtered: fitFiltered reviews by fitFit >99%
  16. 5m 42sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×390.5×
  • Filtered reviews by fit ×224.4×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.